The Porsche Design Studio in Zell am See, Austria

Ferdinand A. Porsche, Designer of 911, Leaves a Legacy Beyond Sports Cars
The Porsche Design Studio in Zell am See, Austria, stands for the clear, timeless, and unmistakable design that is the trademark of all Porsche Design Group products.

The Studio also works for other companies in the field of industrial and product design.
Today the Porsche Design Studio is one of Europe’s best known and most reputable design studios.

Ferdinand Alexander Porsche, who conceived one of the world’s most recognizable sports cars, died Thursday April 5th, 2012 in Salzburg, Austria, at age 76. The cause of death was not disclosed by Porsche, which issued a statement on Thursday, but he was known to have been ill in recent months.

Mr. Porsche was the son of Ferry Porsche and the grandson of Ferdinand Porsche, the engineer credited with the design of the Volkswagen Beetle and the founder of the sports-car company that bears his name.

Best known simply as F.A. or, informally, Butzi, he studied at the Hochschule für Gestaltung, or school of design, in Ulm, then joined Porsche in 1958. He assumed control over the design studio in 1962.

Mr. Porsche was credited with the design for the 911, which made its debut in 1963 as the successor to Porsche’s original car, the 356. He departed the company in 1972 after an acrimonious family dispute involving his cousin and rival, Ferdinand Piëch, currently chairman of the supervisory board of the Volkswagen Group.

That same year he founded the Porsche Design Studio in Stuttgart, which relocated to Zell am See in Austria in 1974. Products bearing the Porsche name would go on to appear on shopping streets around the world. The “Design by F. A. Porsche” label can be seen on watches, shoes, pens, glasses, computer equipment, power drills and light-rail cars.

“The creator of the Porsche 911 has founded a culture of design in our company that distinguishes our sports cars even today,” Porsche’s chief executive, Matthias Mueller, said in a statement.

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